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Jetking Infotrain

Our platform is designed to help you overcome every barrier that affects your business operations.

Industry Insights

We were thrilled to create a fresh (& competitive) look for our client's successful legacy!

Education, particularly the computer networking industry, is making strong headway. The domain, globally valued at USD 4.3 billion (2018), is expected to grow to USD 21.7 billion by 2023—a CAGR of 38.3%.

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The Challenge?

Finding a balance between consistency & modernity

One of the many reasons for this growth can be attributed to the rising application of Machine Learning (ML) and Artificial Intelligence (AI) across virtually every sector. With greater technological advancement, students from diverse educational backgrounds prefer choosing these kinds of courses—to build command over skills that will help them survive industry challenges. How can a 72-year-old successful enterprise maintain and scale its game in the sector under such circumstances?

  • 01 Jetking Infotrain, a company offering education technology, wanted to upgrade its online presence. They were looking for a modern and user-friendly website that presents its detailed course descriptions in a compact and easy-to-understand language.
  • 02 The online lead generation process wanted to target a broad consumer segment—Tier I, II, and III Indian cities along with the international population. They wanted to retain their existing URL and create new functionalities—highlighting their courses and convincing franchisees to acquire their franchise operations across multiple regions.

OUR SUCCESSFUL STRATEGY

Understanding our audience

It was essential to learn about Jetking's overall business environment and the underlying goals intended with this revamp. Psych X86 therefore chose to engage with the organization at a micro level.

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Progressive Minimum Leads to Progressive Solutions

Holding workshops and in-person meetings was a holistic approach that helped acquire authentic information and frame a research outline.

    It Doesn't Stop Here.

    These activities helped connect the dots, which was necessary to move to the next part of the process: Competitor Benchmarking.

    Engage with the Finest Tech Wizards

    With a combination of stakeholder mapping, competitor analysis, and value proposition, Psych X86 identified what the missing gaps were and how to fill them using their expertise and resources.

    Scroll

    Progressive Minimum Leads to Progressive Solutions

    Holding workshops and in-person meetings was a holistic approach that helped acquire authentic information and frame a research outline.

      It Doesn't Stop Here.

      These activities helped connect the dots, which was necessary to move to the next part of the process: Competitor Benchmarking.

      Engage with the Finest Tech Wizards

      With a combination of stakeholder mapping, competitor analysis, and value proposition, Psych X86 identified what the missing gaps were and how to fill them using their expertise and resources.

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      Psych X86

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