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Psych X86

Netcore journey builder

Netcore journey orchestration platform

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01
Effective customer journey with effortless automation.

About the customer

Empowering with advanced marketing automations tool

Netcore Cloud, in partnership with Psych x86, has developed a marketing automation tool that empowers businesses to create and optimize personalized customer journeys across multiple channels. The platform offers advanced segmentation capabilities, allowing marketers to craft automated multi-channel engagement campaigns that cultivate deeper relationships with customers through meaningful and timely interactions.

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Challenges

Navigating complexities with innovative solutions

The primary challenges in developing the platform included managing the intricacies of multi-channel customer journeys, integrating with various communication channels, and ensuring user-friendliness for marketers. The solution was designed based on IFTTT (If-This-Then-That) logic, allowing for the creation of automated workflows that respond to specific triggers with predefined actions.

  • 01 The Journey Orchestration Platform features a visual drag-and-drop interface that enables marketers to create complex customer journeys without requiring technical expertise.
  • 02 This approach enhances the user experience at every touchpoint, ensuring each interaction is relevant and consistent.
Psych X86
Psych X86

Solution

Microfrontend architecture and integration

The Journey Builder utilizes micro-frontend architecture, enabling independent components to function seamlessly. It is designed to work harmoniously with legacy systems, ensuring a smooth transition to modern and flexible solutions while reducing disruption in the creation of user journeys. The platform's integration capabilities with CRM systems, e-commerce platforms, and other tools guarantee a seamless flow of communication, enhancing campaign effectiveness.

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IFTTT-based interface with nodes and links

The platform features a visual drag-and-drop interface inspired by IFTTT logic. Users can create customer journeys using nodes to represent stages (where triggers, activities, conditions, and workflows can be configured) and links to connect them, mapping out the flow. Node attributes are incorporated to configure and manage interactions for a particular node in the journey.

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    Intelligent automation and personalization

    By leveraging Dijkstra's algorithm (cyclic graph), the platform identifies loops in customer journeys, ensuring that customers of all segments are engaged through the most efficient and relevant channels based on their behavior. This intelligent automation workflow improves customer engagement and personalizes interactions, leading to a more streamlined and effective customer experience.

    Multi-channel engagement and analytics

    The platform provides seamless usage of multiple channels while ensuring consistent engagement across touch points. Comprehensive analytics and engagement reporting tools offer valuable insights into customer journey performance, empowering businesses to continuously optimize their marketing campaign strategies and automation workflows.

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    Psych X86

    IFTTT-based interface with nodes and links

    The platform features a visual drag-and-drop interface inspired by IFTTT logic. Users can create customer journeys using nodes to represent stages (where triggers, activities, conditions, and workflows can be configured) and links to connect them, mapping out the flow. Node attributes are incorporated to configure and manage interactions for a particular node in the journey.

      Psych X86
      Psych X86

      Intelligent automation and personalization

      By leveraging Dijkstra's algorithm (cyclic graph), the platform identifies loops in customer journeys, ensuring that customers of all segments are engaged through the most efficient and relevant channels based on their behavior. This intelligent automation workflow improves customer engagement and personalizes interactions, leading to a more streamlined and effective customer experience.

      Multi-channel engagement and analytics

      The platform provides seamless usage of multiple channels while ensuring consistent engagement across touch points. Comprehensive analytics and engagement reporting tools offer valuable insights into customer journey performance, empowering businesses to continuously optimize their marketing campaign strategies and automation workflows.

      Psych X86
      Psych X86
      Psych X86
      Psych X86

      More work

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