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Psych X86

Motilal oswal

A 360-degree UX audit of Motilal Oswal trading app

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Enhancing user experience through comprehensive UX audits.

About the customer

Bridging gaps with insights for exceptional UX

Motilal oswal’s research 360 app provides investors and traders with stock analysis, recommendations, and educational content on a single platform. To enhance the user experience, they teamed up with psych for a 360-degree UX audit where usability testing played a critical role. The audit aimed to understand users’ perceptions, pain points, and first impressions. This collaboration helped identify areas for improving usability and engagement, ensuring a more intuitive experience for users.

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Usability testing

A holistic approach: streamlining efficiency, inclusivity, and usability

The UX audit aimed to identify usability issues and enhance user satisfaction, thus meeting business requirements through a user-centric design methodology. This framework focuses on understanding the unique needs of Motilal Oswal's target audience and their expected goals. By prioritizing real-world user perspectives using qualitative and quantitative data, the audit uncovered pain points across usability and experience, ultimately satisfying the end business goals. This holistic evaluation assessed the entire user journey, while insights from user analytics, customer feedback, and analysis grounded the recommendations of the audit.

  • 01 The targeted audience was categorized in four buckets- age, gender, activity levels, and geographical location.
  • 02 The segments come alive with seasoned and emerging investors, traders, and portfolio managers, capturing the rich tapestry of trading experience and interaction with the app.
  • 03 A user journey map was also developed to align real user experiences with expected outcomes.
Psych X86
Psych X86

Evaluating the brand's characteristics

Combining quantitative and qualitative research methods

The choice of fonts, colors, images, and layout of the app reflects the brand’s characteristics of confidence, empowerment, inspiration, and motivation. Roboto, a font known for its modern feel, ensures readability across screen sizes while maintaining a professional tone. The color palette, featuring the brand’s signature hues, builds trust and conveys expert authority while ensuring visual appeal and clarity. These elements were crucial in creating an interface that resonates with the brand’s core values while remaining user-friendly.

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Audit preparation

User interview cohorts were strategically divided into subsets to extract valuable insights and aimed at collecting detailed feedback regarding their experiences with the app’s features and functionalities. The findings from these interviews were then evaluated against Nielsen's heuristics principles and key design laws to pinpoint UX challenges across critical screens and its functions.

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    Heuristic evaluation

    The review of the trading app leveraged heuristics principles for the overall app user experience essentially consistency and standards, visibility, control and freedom of users within the app. Additionally, applied Fitts's law to optimize touch targets and gestalt principles to improve layout clarity by focusing on visual grouping, proximity, and alignment, creating a more intuitive and organized interface. These approaches streamlined the user experience, making navigation simpler and the interface more visually coherent.

    UX audit report

    The UX audit provides a comprehensive evaluation of a digital product by identifying usability issues, enhancing user engagement, and addressing friction points in the user journey. It optimizes both fluid experiences—ensuring intuitive navigation and seamless feature exploration—and narrative experiences that deliver meaningful context and guidance. Alongside, analyzed design aesthetics to ensure clarity in the presented information. This multifaceted approach results in a user-centric digital product that is functional, engaging, inclusive, and aligns with the business’s goal.

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    Psych X86

    Audit preparation

    User interview cohorts were strategically divided into subsets to extract valuable insights and aimed at collecting detailed feedback regarding their experiences with the app’s features and functionalities. The findings from these interviews were then evaluated against Nielsen's heuristics principles and key design laws to pinpoint UX challenges across critical screens and its functions.

      Psych X86
      Psych X86

      Heuristic evaluation

      The review of the trading app leveraged heuristics principles for the overall app user experience essentially consistency and standards, visibility, control and freedom of users within the app. Additionally, applied Fitts's law to optimize touch targets and gestalt principles to improve layout clarity by focusing on visual grouping, proximity, and alignment, creating a more intuitive and organized interface. These approaches streamlined the user experience, making navigation simpler and the interface more visually coherent.

      UX audit report

      The UX audit provides a comprehensive evaluation of a digital product by identifying usability issues, enhancing user engagement, and addressing friction points in the user journey. It optimizes both fluid experiences—ensuring intuitive navigation and seamless feature exploration—and narrative experiences that deliver meaningful context and guidance. Alongside, analyzed design aesthetics to ensure clarity in the presented information. This multifaceted approach results in a user-centric digital product that is functional, engaging, inclusive, and aligns with the business’s goal.

      Psych X86
      Psych X86
      Psych X86
      Psych X86

      More work

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      Netcore Cloud, in partnership with Psych x86, has developed a marketing automation tool that empowers businesses to create and optimize personalized customer journeys across multiple channels.

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      In the oil and gas sector, optimizing performance and managing resources is crucial.

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      03

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